Research Project

First artefact is complete and the results have been logged. Results showed some interesting facts and in particular the outstanding presence audio has in a commercial in the perception of the viewer. According to my results 1 in 3 votes were allocated to a factor relating to Audio as the factor that the viewer felt best portrayed emotions.

Stage 1. This consisted of showing the same commercial to 22 individuals, one at a time & using the same laptop to display the video. All participants were approached to take part in this survey either just as there lunch break took place or during a short break from work, this was to try and catch everybody in a similar mindset. Various people were asked from early 20's to late 70's.

Stage 2. This involved asking 5 people working with in the industry to carry out exactly the same process to see if there results differed at all to those of the general public asked in stage 1. These individuals are all employees of BBC and working in various roles from Station Producer to Camera Operator.